This year’s National Cherry Blossom Festival in Washington, D.C., kicking off Tuesday, is the centennial celebration and is expected to bring record-breaking numbers of tourists and revenue to the city. The festival runs through April 27 — a five-week celebration rather than the usual two.
Washington Mayor Vincent C. Gray called the festival “one of the biggest events, if not the biggest event of the year for Washington, D.C.”
Gray is hopeful visitor revenues during the festival could reach $200 million, “since the economy is better and this year is the centennial,” he told msnbc.com. In 2011, the festival generated $126 million in tourist dollars.