Domino’s Tells Customers They’re Not Always Right

Domino’s is saying “no,” literally, when it comes to the whims of picky pizza eaters.

The popular pizza delivery company says it will no longer make changes to its line of artisan pizzas for individual customers and is announcing it in a bold new TV ad campaign that says “No!” to customers.

The national ad campaign will launch Thursday and aim to send the message that after 50 years in the pizza business, its chefs got this recipe right, the company said.

“It comes from confidence in our artisan pizza recipe. What makes this unique is that these pizzas are created to a specific recipe.  Our chefs created the artisan recipes so they’re preset and that’s what this whole campaign is all about.” Said Domino’s spokesman Chris Brandon.

Read the full story on Good Morning America.

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